Best Lead Generation Strategies For Your Strengths

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to choose the best lead generation strategies for your strengths.

When you’re growing your business, your focus needs to be on lead generation. That’s business development, sales, and getting new clients.

You might groan when you hear that (most people don’t love sales), but you CAN do lead generation in ways that are in alignment with your Joy & Genius Zone™. Doing so ensures you avoid things you don’t like and are able to be consistent by finding methods you actually enjoy. In this episode of Profitable Joyful Consulting, I teach you how to do that – because marketing shouldn’t be a thing you hate to do.

Key areas discussed in this episode

00:40 Why lead generation is so enriching
01:04 Why lead generation is critical for you to do as a business owner (and why it’s a mistake to outsource that right away)
1:41 Five key ways to get clients as a consultant (and how you’ll know if each one is a fit for you) + one bonus method
2:56 The lead gen method if you are genuinely interested in people
6:38 Why this strategy is probably mandatory for every consultant
9:55 A great way to attract clients if you connect with your peers in a way that creates deep trust
12:15 The format that builds your credibility and expertise
14:00 Your ability to get “butts in seats” makes this a viable lead gen strategy
16:20 The lead gen strategy we sometimes forget about or don’t do
17:15 What the Joy & Genius Zone™ is and why it’s important that your lead gen activities align with it
20:12 The keys to making all of these strategies work