Building Trust in Client Relationships

Building Trust in Client Relationships

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to build trust in client relationships.

I had someone ask me on a webinar recently whether they should take their clients to lunch or to a ball game. I love that question because I think what they’re really asking is: how do I build trust with my clients? How do I create personal relationships which can improve the results of our work together?

In this episode, I’m answering these questions and sharing specific ideas about how to build trust with your clients (and where in the process you need to do this).

Key areas discussed in this episode

  • Working with your client’s potential embarrassment and shame about their current situation
  • Why I consider sales calls to be sacred
  • Where trust starts in relationships with potential client
  • Four powerful ways to establish trust with your potential clients before you even start working together
  • The number one way to create and deepen trust with your clients (especially your point person who brought you into the organization)
  • When in the client process you might do those lunches and ballgames
  • How to establish trust within the particular culture of an organization
  • One of the critical things I do in my business that helps establish trust and bonding with clients (and has been key to explosive growth in their businesses)
  • Maintaining good relationships well after the work is done
  • Figuring out your next steps

Build a more profitable and joyful business by establishing deep trust with your potential clients and current clients.



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