Building Trust in Client Relationships
Building Trust in Client Relationships

Key areas discussed in this episode
- Working with your client’s potential embarrassment and shame about their current situation
- Why I consider sales calls to be sacred
- Where trust starts in relationships with potential client
- Four powerful ways to establish trust with your potential clients before you even start working together
- The number one way to create and deepen trust with your clients (especially your point person who brought you into the organization)
- When in the client process you might do those lunches and ballgames
- How to establish trust within the particular culture of an organization
- One of the critical things I do in my business that helps establish trust and bonding with clients (and has been key to explosive growth in their businesses)
- Maintaining good relationships well after the work is done
- Figuring out your next steps
Build a more profitable and joyful business by establishing deep trust with your potential clients and current clients.

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