Content Marketing Part 1: Strategy

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use a content marketing strategy to grow your business.

Content marketing is a clear priority for expert brands, yet many struggle to keep up with what exactly that means and how to do it effectively. Generating fresh content takes a lot of work, and it needs to be done consistently. How can you get the benefits of this strategy without exhausting yourself in the process?

Consistent content marketing builds your brand, teaches potential clients about your value, helps you create an audience full of perfect clients, generates leads, and more. It’s critical for growing a business based around expertise.

Plus, content marketing can be creative and joyful! You can play, experiment, and discover what works for you. It’s a chance for you to talk about the work you love and share that passion with the people in your community. It helps you offer value to everyone in your community, regardless of whether they buy from you or not.

Key areas discussed in this episode:

  • 3 critical things content marketing can do for you
  • Clarifying the intention behind your content marketing
  • Important questions to ask yourself to hone in on your ideal content marketing strategy
  • How tools can help (and hurt) your content marketing strategy



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