Content Marketing Part 2: Planning

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to plan your content marketing.

How do you decide what you’re going to write about? How do you figure out what to make videos about? How do you know what to share?

I hear this struggle from consultants all the time when it comes to marketing: I just don’t know what to talk about.

In this episode, I’ve got you covered. I share how to answer those questions so you can come up with content that builds a cohesive brand (and have fun making it).

Because, that’s the point, remember? A content marketing strategy builds your brand and attracts perfect clients! You want to teach people over time with all of the content that you put out there — what they need to know about you and why they should know about you.

Key areas discussed in this episode:

A super simple (and effective) tool I love to help you get ideas out of your head and onto paper
How to discover the themes of your content to make planning way easier
Ideas to turn the things you’re super passionate about into your content
My personal favorite method to easily plan a year’s worth of content that I use with our private consulting clients
What specifically to keep in mind when you’re planning your content so it actually grows your business