Content Marketing Part 3: Creation

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to create content that converts.

In the last couple of episodes, we’ve talked about content marketing strategy and planning. In this episode, I’m talking about how to actually create your content as easily and effectively as possible.

Here’s my question for you: have you ever written a post that generated a client for you?

I wrote a post years ago, really early on, that generated multiple clients for me. I was shocked and amazed because this had never happened from just a piece of writing. 

Whether you’ve ever had a social post generate a client for you or not: it’s possible! In fact, consultants across industries are doing this all the time. In this episode, I share how to make that easier to do so your content can truly be a value-packed, client-attracting machine!

Key areas discussed in this episode

  • How to get clear on the intentions and goals of your content
  • Super common mistakes that stop your posts from getting engagement, traction, and sales
  • The important question to ask yourself before creating a piece of content
  • How to structure your content so it converts
  • Simple storytelling tips to making your content more interesting and engaging
  • The one vital thing to include in every single post and video

One of the most important parts of content marketing is being the You-est You you can be. That’s how people learn who you are, what your brand is all about, and if they want to work with you. Even if you’re working with large organizations and corporations – those are made up of people too!



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