Executive Presence & Visibility

with Bofta Yimam

“Executive presence is how we’re showing up fully." — Bofta Yimam

Executive presence leads to more confidence, authority, and credibility — which brings increased engagement, increased interest, and potentially increased revenue.

We can’t talk about being a woman and having executive presence without talking about our appearance. Whether it benefits us or causes discrimination against us, how we look when we show up to clients and potential clients is a factor in our businesses.

In this episode of the Profitable Joyful Consulting podcast, we confront the issue head-on instead of pretending it doesn’t exist. Tune in to this episode with Marketing Strategist and Visibility Expert Bofta Yiman to learn how to develop your executive presence and be authentically visible.

Key areas discussed in this episode

0:00 Introduction
4:12 How Bofta empowers women through her work
6:54 How Bofta helps clients get more visible, tell their stories, and develop executive presence
8:22 Weaving the personal and professional together to grow your business
15:48 What executive presence means and why it matters
20:52 Finding the gaps that aren’t helping you feel how you want to feel in this world
25:14 Visibility as the combination of story, message, look, and feel
34:38 Inspiring people by showing up authentically
38:09 What Bofta notices when she’s consistently visible
48:15 Who makes a really good client for Bofta