How to Find Your Niche as a Consultant

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to find your niche as a consultant.

You’ve probably heard that advice to niche down in your business. But what does that even mean? What are the risks of niching down? What else do you need to consider? How do you find your niche? When should you niche?

In this episode of Profitable Joyful Consulting, I’m breaking it all down. You’ll get your niche questions answered and discover powerful ideas for how you can niche your business more effectively.

Key areas discussed in this episode

  • Two really cool examples of how someone began with a very narrow niche and then grew to own a whole part of an industry
  • Where you can go when you start with a very specific thing
  • My own niche trajectory in my business
  • The risks associated with niches in your consulting business
  • Common mistakes consultants make with niches
  • How to not be boxed in by your niche and what can happen when you work on projects that aren’t right in your wheelhouse
  • What you miss when you niche too soon
  • How niching works differently online versus offline



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