How to Turn Your Passion into a Business

with Matteo di Pascale and Andrea Binasco

“I believe that if you go with what you really want to do without compromise, then you are going to sell more.” – Matteo di Pascale

Is it okay for you to make tons of money doing what you love?

I’m very much about passion fueling your work. Bringing your heart into your work and using your God-given talents through your business is profitable and joyful — and I want you to make tons of money bringing forth your gifts.

But not everyone feels that way. Tune in to this episode of Profitable Joyful Consulting with Italian entrepreneurs and artists Matteo di Pascale and Andrea Binasco to learn how to bring your heart into your business and be okay making money from your passions.

Key areas discussed in this episode

0:00 Introduction
3:57 The birth of Matteo and Andrea’s publishing house Sefirot from their two passions
8:16 Selling out: the conflict between art and commerce
11:28 The origin story of Matteo and Andrea’s Intùiti creativity cards
20:11 Dedicating yourself to your gifts
21:36 Saying yes to your intuition
22:17 How Matteo created the concepts for the cards
23:25 Andrea’s role in the cards and how he uses them now
25:17 Creating Fabula, a deck of cards to help people get clear on the stories they want to tell
29:44 The role of each partner in their business collaboration
34:00 How their brand has evolved
36:41 The challenge of bringing in team members
39:18 Balancing work with passion projects — even when you love your work!
45:06 Supporting team members in feeling more fulfilled