Leverage Your Hidden Strengths

“It’s important for you to know what your strengths are because you’re going to market yourself on the basis of those strengths.”

“The closest exit may be behind you.”

What does this familiar line from airplane safety briefings have to do with your consulting business? It’s a reminder of the blind spots you may have when it comes to your strengths.

In this episode of the Profitable Joyful Consulting podcast, I share what you need to do to develop a better perspective on your strengths, and the relevant role strengths play in everything from your marketing to identifying the value you offer to clients.

Key areas discussed in this episode

0:00 Introduction
0:48 How “mirrors” help raise awareness of your unique strengths
4:54 The invisible strengths discovered through client feedback
6:57 Why it’s so important to know your strengths (and how it helps your marketing)
7:20 How to discern the benefits your strengths bring to clients
10:11 The trap you risk falling into if your strengths are invisible to you
14:41 “The integrity dilemma”
17:44 What to do if you’re immune to your own superpowers