LinkedIn Lead Generation with Direct Outreach

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get clients on LinkedIn with direct outreach.

Have you struggled to get quality connections, leads and clients from LinkedIn?

While some consultants wait for prospects to notice their profiles or be wowed by their posts, many are using a humble and classic marketing approach called Direct Outreach.

Starting messenger conversations can familiarize you more quickly with connections who can become referral partners, collaborators and clients.

Direct outreach is a fundamental marketing technique. It’s this crazy and novel idea where you just call, email, or even go to the office of a prospect.

Direct outreach seems almost too basic to work and yet, it’s one of the fastest and most effective ways to get clients. LinkedIn is a particularly powerful platform for direct outreach, and some consultants are using it this way.

But too many struggle with direct outreach. So I invited two LinkedIn experts, Ellen Melko Moore and Steven Perchikov, to talk with me specifically about how to use direct outreach on LinkedIn to get clients.

Key areas discussed in this episode:

Why consultants don’t get results from LinkedIn (and what to do instead)
How to get more immediate results on LinkedIn
Most people’s LinkedIn messages are terrible. We share how to create something effective that stands out
How to carve out a tight audience list on LinkedIn full of your perfect clients
Easy ways to test and refine your messages based on what works
Ellen’s and Steven’s secrets on what’s working for them right now in 2021 on LinkedIn (and can work for you, too)
How to scale your outreach on LinkedIn