LinkedIn Profile and Algorithm Tips

LinkedIn Profile and Algorithm Tips

with Donna Serdula

“At the heart of this is: be yourself and be authentic on LinkedIn.”

LinkedIn isn’t about profiles or posts. It’s about branding. It’s about telling people’s stories. Platforms like LinkedIn, as my guest Donna Serdula says, are simply great places to do that.

Tune in to this episode of the Profitable Joyful Consulting podcast to learn what builds your brand on LinkedIn more than anything else, how to put your soul in your bio, and how to get clients on LinkedIn.

Key areas discussed in this episode

  • 0:00 Introduction

  • 3:13 How Donna helped a client get more visibility and clients on LinkedIn
  • 10:22 Common mistakes people make on their LinkedIn profiles
  • 10:57 How to find clients on LinkedIn
  • 13:45 How to build a compelling LinkedIn profile
  • 19:22 What posts are working — and what posts aren’t — on LinkedIn right now
  • 30:53 What you need to know about the LinkedIn algorithm



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