“At the heart of this is: be yourself and be authentic on LinkedIn.”

LinkedIn isn’t about profiles or posts. It’s about branding. It’s about telling people’s stories. Platforms like LinkedIn, as my guest Donna Serdula says, are simply great places to do that.

Tune in to this episode of the Profitable Joyful Consulting podcast to learn what builds your brand on LinkedIn more than anything else, how to put your soul in your bio, and how to get clients on LinkedIn.