Marketing, Lead Generation and Biz Dev for Consultants

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get a steady flow of leads coming into your business.

Many consultants don’t develop the skills to generate clients when they need them, and that puts them on the revenue rollercoaster. You know what that means: months of high highs and low lows, going all in on a client project only to scramble to replace that income when the project ends. It’s a dreadful cycle where you get business and chase business and on and on it goes. The client chase is stressful, full stop.

Lead generation is something all management consultants must focus on to grow their businesses. In this episode, I show you how to get to a point where you have a steady stream of leads coming into your business.

Key areas discussed in this episode

0:24 Why you can’t just avoid and ignore the marketing function
1:34 What you need to acknowledge and embrace first and foremost to get a steady flow of leads
2:23 What percentage of the business you’re bringing in should be from your own sources and clients (rather than depending solely on referrals)
2:35 How many successful consultants create a strong foundation for their businesses
3:48 What happens when you hire out lead generation too early (and when you should hire it out instead)
4:15 Pros and cons to the different options of hiring out lead generation
6:05 Why it’s important to find marketing techniques that you enjoy