Marketing Your Consulting Services with Assessments

Marketing Your Consulting Services with Assessments

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to market your consulting services and grow your business with assessments.

Assessments are one of the best ways to convince your clients to work with you – not because you have to convince them, but because they convince themselves. With assessments, you give the client an opportunity to evaluate themselves and reveal their real need for your services without you having to do a hard sell. They can look like evaluations, surveys, in-depth audits or on-site interviews, and they can last from six months, to one week, or the length of a Cosmo quiz.

Tune into this episode to discover the power of assessments and how to use them in your own consulting business to sell your services with more ease, joy, and flow.

Key areas discussed in this episode:

  • How an assessment got a referred client to sign on with me when at first, he didn’t even understand why he was on the phone with me!
  • Why assessments and self-assessments are so helpful for marketing your services
  • What you might assess in your client assessment at an individual level and an organizational level
  • The assessment as a natural part of your process
  • How an assessment can help you decide if you want to work with a potential client
  • How to get an assessment to reveal the need for the client to work with you
  • Assessments as a win-win for both the organization and the consultant
  • How to price an assessment
  • The key thing not to do when it comes to pricing your assessments
  • What your assessment should do for your client
  • Questions to ask yourself about what role assessments can play in your marketing and in your services

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