Media Training

with Susan Harrow

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll get a taste of media training – what you need to know before you get in that publication or in front of the camera.

Susan Harrow ofPRSecrets.com helps CEOs, entrepreneurs and business leaders multiply their revenue with media interviews by using messaging effectively. She joined me in this episode to teach you how to say the right things the right way when the media is listening so you can achieve your goals and become an “ask-you-back” guest.

In the long term, PR is going to affect your reputation, your sales, and your credibility. Learn how to do it right in this episode.

Key areas discussed in this episode

1:24 Susan shares one of her favorite clients ever (and how she went from “geek speak” to “media speak”)
3:05 The long game, big picture work of PR for your business
3:49 How one of her clients tripled her speaking fees and filled up her courses thanks to PR
5:25 How to develop something newsworthy to say
6:26 How to establish yourself as a trusted source and an “ask-you-back” guest
8:37 What media training is and how to speak to the media (because it doesn’t come naturally to most people)
10:45 What the whole point of doing media is
12:13 How to develop your sound bites
14:00 How to create relevancy for your work
15:37 The most important things you need to do before you even reach out to the media
19:30 How to navigate the media playing field in accordance with your media goals
21:38 What traditional media is great for versus what podcasts and online TV shows are great for
25:05 Susan’s big dream for her business