Media Training
Media Training
with Susan Harrow

Key areas discussed in this episode
- 1:24 Susan shares one of her favorite clients ever (and how she went from “geek speak” to “media speak”)
- 3:05 The long game, big picture work of PR for your business
- 3:49 How one of her clients tripled her speaking fees and filled up her courses thanks to PR
- 5:25 How to develop something newsworthy to say
- 6:26 How to establish yourself as a trusted source and an “ask-you-back” guest
- 8:37 What media training is and how to speak to the media (because it doesn’t come naturally to most people)
- 10:45 What the whole point of doing media is
- 12:13 How to develop your sound bites
- 14:00 How to create relevancy for your work
- 15:37 The most important things you need to do before you even reach out to the media
- 19:30 How to navigate the media playing field in accordance with your media goals
- 21:38 What traditional media is great for versus what podcasts and online TV shows are great for
- 25:05 Susan’s big dream for her business

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From our reviews:
“highly condensed wisdom workshops”
“no nonsense and practical with such an open heart”
“insight and implementable nuggets”
“the very best golden nuggets in these bite-size podcast episodes”
“practical, bite-sized action steps”
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