“What if instead of 25 clients in a year, you had a base of 5 clients you worked with over the course of the whole year? And instead of $5,000 per client, it was $100,000 or $75,000? You would have the foundation of a business that would give you peace of mind.”

So many consultants come to me living in the land of one-offs. They might have 25 clients in a year, mainly doing one-time projects.

One-offs keep you on the Revenue Rollercoaster, and they don’t allow you to do your most impactful work. I too did one-offs for years when I first started, and what I saw was that the results my clients got wouldn’t stick. There just isn’t enough time in one-offs to get to the root cause issue and really solve it. I was missing out on the opportunity to make a bigger, more lasting impact, and to build a reputation for doing so.

I want you to say no to one-offs—and that takes courage. However, if you keep saying yes to what you don’t want, you’re just going to keep getting more and more of it. Tune in to this episode of the Profitable Joyful Consulting podcast to learn how to escape the land of one-offs for a more profitable, joyful business where you can really shine.