Occasion-Based Marketing – Times Your Clients Buy Your Services

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn everything you need to know about occasion-based marketing.

Occasion-based marketing is a methodology I learned in my time at The Coca-Cola Company. There are specific occasions when people purchase and consume beverages, and understanding them gives us opportunities to market to them more specifically.

It’s not just the beverage market that occasion-based marketing applies to. You can use occasion-based marketing in your consulting business to make your marketing feel more authentic, grounded, true and practical — all to help you grow your business. Learn how in this episode.

Key areas discussed in this episode

1:11 The big question to ask yourself that will help you figure out your occasion-based marketing strategy
1:17 The three ways occasions can influence what you do with your marketing
2:45 What always makes marketing more powerful
4:05 Specific examples of occasion-based marketing for consultants
5:52 How to clarify the perfect occasions for clients to bring you in