Organic Content Marketing

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to utilize organic posts as assets in your business.

Organic posts can be videos, articles, text, drawings, any type of content that isn’t paid. Any of that content can become an asset in your business, because intellectual property is an asset and your organic posts are a form of IP. When organic posts become assets, those assets will bring value into your business — sometimes hundreds of thousands of dollars worth.

Generating a consistent body of work and consistent assets for your business can help build your brand, convert your clients, and grow your business. Learn how in this episode.

Key areas discussed in this episode:

0:58 How thinking of organic posts as assets began to change my behavior
2:41 How I used organic content to create a paid course on attracting clients to your business
3:49 What happens when you pull content out of your head and why it matters
4:38 How organic content becomes an asset for your business
6:00 How organic content builds your brand
8:03 The key thing to do when you put organic content out there
8:40 What to track to understand the effectiveness of your organic posts
11:36 Why consultants struggle to create organic content