The greatest determiner of profit and joy in a business is its clients. Work exclusively with perfect-fit clients and your consulting business will thrive.
Many entrepreneurs don't realize that business growth requires working with perfect clients. That’s the key to sustaining a profitable and joyful business. How perfect your clients are, how aligned they are, and how they bring out the best in you. That is 100% what makes or breaks your business.
Do you know the very essence of profitable and joyful businesses? Why would you ever want to work with rotten clients? Or ones who aren’t an ideal fit for you and your brand?
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