Persistence Resistance & Managing Expectations

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn about the critical mindset shifts you can make to help you persist through failure, learn from resistance, and manage expectations.

If you don’t come from a marketing background, marketing can be a really heinous task. Especially if you’re doing it on your own, it can feel frustrating, disappointing, and like nothing ever works.

But as you know, marketing is critical in your business. So in this episode, I’m sharing mindset shifts you need to let marketing be less heinous and more joyful. I hope it helps you start to create some needed internal shifts for your business for 2021!

Key areas discussed in this episode:

  • How the obsession with overnight success is hurting us and what it really takes to be successful in marketing
  • There is a time in marketing to really persist. I share how to know when it’s time to give up on a bad strategy versus persist on a strategy that might just need some more time
  • How to keep your perspective right-sized when it comes to the effectiveness of your marketing strategies
  • The positive things resistance (like things not working out over and over again) can teach you
  • The high expectation you may be putting on yourself that it’s time to drop
  • What to tell yourself when things fail that will help you cultivate more resilience

Wishing for your continued success in 2021 and beyond!



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