Persistence Resistance & Managing Expectations

Key areas discussed in this episode:
- How the obsession with overnight success is hurting us and what it really takes to be successful in marketing
- There is a time in marketing to really persist. I share how to know when it’s time to give up on a bad strategy versus persist on a strategy that might just need some more time
- How to keep your perspective right-sized when it comes to the effectiveness of your marketing strategies
- The positive things resistance (like things not working out over and over again) can teach you
- The high expectation you may be putting on yourself that it’s time to drop
- What to tell yourself when things fail that will help you cultivate more resilience
Wishing for your continued success in 2021 and beyond!

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