Personal Branding Tips

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to develop a personal brand to grow your business.

As the owner of a consulting business, you need a personal brand in addition to the business brand. Your personal identity actually can help you grow your business. Social media is a requirement to grow your business, and the good news is – you can be your full self and bring that full self to your business. Through that authenticity, you can build a more profitable and joyful business.

Key areas discussed in this episode

1:19 A well-known consultant who has built a powerful personal brand
2:53 How to assess where you are right now with your personal brand
3:04 How to develop your personal brand with feedback from others
5:13 How to create a visibility strategy for your personal brand
7:19 How to use personal branding when there’s more than one of you at your company
8:24 The role of imagery in personal branding
9:39 How to make sure the business is growing in alignment with what you want to achieve
11:09 The key question to ask yourself to get clear about what to weave into your personal brand

Connecting to people and developing the know, like, and trust factor is the thing that helps you grow your business pretty much more than anything else.