What is the benefit, result or outcome clients receive from what you do?
The traditional business version of this says, if their business will grow by 20% or $100,000, then you should charge relative to that growth.
But what if you aren’t in a financially measurable niche? What kind of “value” is there in relationships, weight loss or life improvement?
I have clients in several non-monetary niches offering high-end, results-based coaching packages. A holistic coach helping with eating disorders – $5,000. A celebrity relationship coach with a year-long package at $20,000. A life coach charging $50,000 per engagement.
When you communicate clearly what outcomes clients can expect from their work with you, they are more likely to invest with you at higher rates.