Sales Metrics for Consultants

Sales Metrics for Consultants

Does having sales goals for your business motivate you – or stress you out?

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use sales metrics to build a more profitable and joyful business.

One of my clients let me know that every year since she’s started her business, she’s increased revenues from the year before. But instead of celebrating, she feels a sense of dread — because it increases the pressure she feels and raises the bar for next year. It’s not a terrible boss putting that pressure on her. It’s her, putting that pressure on herself.

The thing about consulting businesses is: we probably don’t have the kind of business that some of your small business clients might have, so we’re tracking different things than other businesses might. If you’re wondering: what should my sales be? Should I be setting sales goals? What should I be measuring in terms of sales? This episode is for you.

In it, we’ll explore how to relate to sales and sales metrics in a way that creates more clarity, joy, and profit in your business – not less.

Key areas discussed in this episode

  • 00:17 Introduction to sales metrics 
  • 01:36 Why I was inspired to do an episode on this topic
  • 02:56 Why you don’t have to grow every year (and how to figure out where you actually want to go)
  • 04:17 When you should set sales goals in your business
  • 05:35 A way to structure sales goals for yourself (if sales goals are a fit for you)
  • 06:16 The dark side of having a sales goal (and how to avoid it)
  • 07:37 Whether to focus on having monthly or yearly sales goals
  • 11:29 Why I want you to have no fewer than 1-2 discovery calls a month
  • 12:10 Creating a gentler cadence to your marketing
  • 13:24 Imagining the kind of business you could be building by doing things differently
  • You can create the business you want and you don’t have to chase a certain number (unless it’s fun for you).

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