SEO-Driven Content Marketing

with Pam Foley

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn everything you need to know about data-driven content marketing for your consulting business.

Joining me for this conversation is my client Pam Foley, an SEO copywriting expert, author, entrepreneur, and former attorney who helps B2B service businesses generate leads and sell more with persuasive storytelling and data-backed decision making.

Content marketing is at the center of marketing nowadays, but its impact can be difficult to measure. You can get more oomph from your efforts when you integrate data into the conversation. Learn how in this episode.

Key areas discussed in this episode

1:28 How Pam and her team helped a software company achieve six-figure growth in excess of $250,000 in the first six months of work together
3:53 Who Pam’s clients are
4:58 How to understand your marketing data, especially your search engine performance
7:04 How to find out exactly what your clients are typing into Google
9:49 How to understand the search engine performance of your content, like blog posts (and how that ties to the bigger picture)
11:40 Using tracking as an opportunity to assess your performance relative to your own prior performance
12:37 DIY ways to get started understanding your website and search engine analytics now
14:10 Why you need the Shield app for LinkedIn (and what you can learn from it)
16:08 How Pam’s company creates content for clients with a focus on SEO copywriting
18:34 The two biggest mistakes people make with content marketing and copywriting
19:40 Why you can (and should) reuse your posts
20:47 Trends Pam is seeing in content marketing and how the landscape is shifting