SEO-Driven Content Marketing
SEO-Driven Content Marketing
with Pam Foley

Key areas discussed in this episode
- 1:28 How Pam and her team helped a software company achieve six-figure growth in excess of $250,000 in the first six months of work together
- 3:53 Who Pam’s clients are
- 4:58 How to understand your marketing data, especially your search engine performance
- 7:04 How to find out exactly what your clients are typing into Google
- 9:49 How to understand the search engine performance of your content, like blog posts (and how that ties to the bigger picture)
- 11:40 Using tracking as an opportunity to assess your performance relative to your own prior performance
- 12:37 DIY ways to get started understanding your website and search engine analytics now
- 14:10 Why you need the Shield app for LinkedIn (and what you can learn from it)
- 16:08 How Pam’s company creates content for clients with a focus on SEO copywriting
- 18:34 The two biggest mistakes people make with content marketing and copywriting
- 19:40 Why you can (and should) reuse your posts
- 20:47 Trends Pam is seeing in content marketing and how the landscape is shifting

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From our reviews:
“highly condensed wisdom workshops”
“no nonsense and practical with such an open heart”
“insight and implementable nuggets”
“the very best golden nuggets in these bite-size podcast episodes”
“practical, bite-sized action steps”
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