Should Consultants Guarantee Results?

“What we’re trying to do with a guarantee is make it okay to reverse the risk, or at least mitigate the risk, so that people can trust saying yes to you.”

I have a number of clients who guarantee the outcomes of their consulting work. But should you? Do you need to offer a guarantee in order to be legitimate in your business?

Tune in to this episode of the Profitable Joyful Consuming podcast to explore types of guarantees, the pros and cons of offering them, and everything else you should consider before offering guarantees.

Key areas discussed in this episode

0:00 Introduction
0:58 Pros and cons of offering guarantees
3:03 How guarantees can shift responsibility
3:50 An example of a colleague who guarantees a financial result (and why it makes sense for him to do so)
5:50 The dynamic guaranteed results creates
7:12 Different ways guarantees can look
11:31 What we’re really doing with a guarantee
13:44 Getting clear on what’s being guaranteed
17:08 How to set yourself (and your clients) up for success