Storytelling for Business

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to do storytelling right for your business with guest Karen Eber.

Karen is the CEO and Chief Storyteller of Eber Leadership Group, a talent development boutique that helps companies reimagine how to transform their culture, build healthy leaders and teams and leverage storytelling.

Storytelling can help you be more effective as a consultant. So many people are actually afraid of storytelling, but when you cultivate this skill you can become more engaging, shape culture, help teams relate to each other, and give more effective advice.

Storytelling looks easy when it’s done well, but when you try to do it, it doesn’t always go as you expect. How do you find the story? How do you take a risk and tell a vulnerable story that changes everything? How do you make sure the story is relevant to what you’re talking about?

Discover the answers and keys to becoming a better storyteller in this episode.

Key areas discussed in this episode

How storytelling creates transformation
How to take a risk and tell the story you need to tell (rather than share the same safe presentation slides again)
Questions to ask yourself to decide what story needs to be told
How to test your story before sharing it with your big audience
Common mistakes people make with storytelling
Recognizing your storytelling patterns
Finding the balance between practicing storytelling and letting it be organic
Incorporating feedback into storytelling
Why storytelling matters even for clients who are data-focused or just want the bullet points
How stories chemically change us and not using storytelling wastes brain potential

About the Guest:

Karen is the CEO and Chief Storyteller of Eber Leadership Group, a talent development boutique that helps companies reimagine how to transform their culture, build healthy leaders and teams and leverage storytelling.