Thought Leadership Strategy

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to become a thought leader in your area of expertise.

Thought leadership is about … leading the thoughts of your target audience, right? You’re helping them see the future and offering them new ideas around the work that you do.

Becoming a thought leader is an amazing way to build your brand. It will shorten your sales cycle because the people who find your communications will identify you as an innovator and forward thinker, and seek you out. The people who have already found you and are digging to learn more will be impressed by the body of work you’ve put out.

Especially in the area of management consulting, thought leadership can establish you in your industry and your niche. Find out how to become the thought leader you want to be in this episode.

Key areas discussed in this episode

  • The three ways you can become a thought leader
  • The key piece to becoming a thought leader
  • How to develop your ideas to get clear on what you think
  • Why you should share your thoughts even if you feel like everything about a topic has already been said
  • A simple, powerful exercise to support your journey to becoming a thought leader
  • Why you should actually collaborate with the competitors in your industry
  • The revenue-generating potential of thought leadership
  • How thought leadership can be part of your overall marketing and sales strategy in the short and long term
  • What to focus your work on so it really makes a difference

I believe you have unique ideas, perspectives and insights that the people you serve want to hear. In this episode, you’ll discover how to get them out of yourself and create more content that shares not just how you can help but also the ways in which you want to change things for your clients and in your industry.



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