TikTok Influencer Marketing

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to use TikTok for your business!

If you’re on the internet at all, you’ve probably heard of the new social media platform TikTok. But what is it, do you need to be on it, and can you grow your business there?

You might think TikTok is just full of kids doing dances (and there is plenty of dancing on there), but you can use TikTok as a professional to connect with your audience. And even if you don’t, you can transfer what works on TikTok to your own social media content.

Television news anchor and TikTok influencer Amanda Jaeger joined me for this episode to teach you everything you need to know about using this fun, powerful new platform for your business.

(Because, as she shares in this episode, this platform is here to stay).

Key areas discussed in this episode

  • What TikTok is and how Amanda got started on it
  • How to use TikTok as a professional to connect with your audience
  • How Amanda has used TikTok to build her personal, professional brand
  • How Amanda shapes her content based on what her audience wants
  • How Amanda opens her videos to catch the viewer’s attention on a platform where you need to catch attention fast
  • How to maximize the elements TikTok has available without creating something overwhelming
  • Ways you can spark engagement with your videos
  • How Amanda’s work on TikTok has influenced the way she does journalism on TV
  • Amanda’s 3 simple pieces of advice to get started on TikTok
  • How to grow your TikTok following
  • How to repurpose your TikTok content for other platforms

Whether you have any intention of ever getting on TikTok or not, what’s working there is shaping social media, attention spans, and content marketing everywhere.



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