Turn Intellectual Property into Sellable Assets

Turn Intellectual Property into Sellable Assets

with Erin Austin

“What is in your business that your clients are paying you for? Is there a method, training or workshops that you bring? Whatever it is that your client is paying you for, that is the asset in your business.” — Erin Austin

Imagine a world in which your business continues to thrive while you take a step back to rest and relax. If you’re a consultant, that might feel like a dream, but it’s absolutely within reach – and maybe even closer than you think.

In this episode of Profitable Joyful Consulting, I talk with Erin Austin, IP attorney, founder of Think Beyond IP, and host of the Hourly to Exit podcast. Erin guides women consultants, business coaches and other entrepreneurs on the journey of transforming their businesses from an unscalable income-generator into a saleable wealth-building asset. Erin is ready to help us all understand intellectual property and discover where our unique assets lie, so we can grow our businesses well beyond our wildest dreams.

Erin also shares the #1 kind of agreement every consultant needs to have with clients (that you probably don’t). This episode will leave you feeling inspired and empowered to work less in your business, and let your business work for you.

Key points:

  • 03:01 Origin Story
  • 04:57 Do I Have Intellectual Property?
  • 10:57 Steps to Create an Asset
  • 14:16 What is a License?
  • 17:36 Examples of Assets
  • 24:41 Tips for Consultants
  • 31:41 Erin’s Personal Asset Example