What Is Strategy?

What Is Strategy?

Big word “strategy,” but what exactly does it mean? Are you doing strategic or tactical work  ? What is strategy for consultants?

Strategy is a critical skill because it helps you to connect your work with clients to the bigger picture of what they’re doing in their businesses. Strategic thinking can help you add more value for your clients. In your own business, strategy can help you focus and simplify so you don’t feel like you’re doing a million different, disparate, disconnected activities.

In this episode of Profitable Joyful Consulting, find out what you need to know about strategy to elevate your consulting business and bring extra value to your clients.

Key areas discussed in this episode

  • 0:00 Introduction to strategy for consultants
  • 0:30 Why strategy?
  • 0:43 What I learned about strategy in my interviews at The Coca-Cola Company
  • 2:29 The two roles you need to be able to play in business
  • 3:22 How my client Dani sold a training for 9 times (9x!) more than she originally thought by plugging into the client’s strategy
  • 6:10 Be seen as a strategic partner and not a contractor
  • 8:02 How many marketing strategies there actually are (because there aren’t a million, or even a hundred)
  • 11:11 High-level strategy as part of your marketing plan
  • 11:53 My big question for you when it comes to strategy

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