What’s My Transformational Offer?

What’s My Transformational Offer?

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn how to get out of the land of one-offs and into doing long-term transformational engagements with your clients.

Are you stuck in the land of “one-offs?”

You know, when you go in and do a short-term project here, a short-term training there, for client after client. Everyone who comes to you will order from your menu of things they can buy, and often it ends in one-time, short-term engagements.

But with short-term work, you can’t get traction with the client. You aren’t able to get in your zone and settle in, because you’re only there for a short time and then you need to go sell something else and do new work. It’s great when you have follow-on work, but it still requires you to sell multiple times.

Here’s the truth: you can sell once, get in there, and do your good work for however long it takes – a year, two, three. Learn how in this episode.

Key areas discussed in this episode

  • 1:30 How long it takes to get any kind of transformation to stick
  • 1:57 Why long-term transformational engagements help you do your best work and keep you off the revenue rollercoaster
  • 2:31 Exactly how I recommend you get out of the land of one-offs (even when that’s what your clients expect)
  • 6:10 How to decide which services to offer in a long-term transformational engagement
  • 6:45 Why you shouldn’t let clients self-prescribe from your services
  • 7:46 What your transformational offer should include to maximize the results your clients can get
  • 9:53 What your transformational offer should center around
  • 14:28 Why selling something small first can be a good idea



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