Why You Need A Virtual CFO For Your Business With Patty Lawrence

On the Profitable Joyful Consulting podcast, I teach you how to increase your profits and enjoy your business more. In this episode, you’ll learn why you need a virtual CFO for your business with guest Patty Lawrence.

Patty, my long-time client and friend, is the Consulting CFO and Founder of TurboExecs. She works with results-oriented business owners to reveal the story behind the numbers with financial tools that skyrocket profitability, productivity and remove barriers to growth and profits. Her clients typically increase the bottom line by at least 15 percent and feel in control of their finances and results.

Business owners are often baffled by their numbers and the blurry picture those numbers paint. Their books are at best, a mystery, or at worst, a mess.

So it’s no surprise that some business owners are their lowest paid employee. They’re unsure about how much they can afford to invest, or even if they’re prepared for what life throws at them (hello, COVID).

Patty knows that. She understands that they need to hear from a calming voice about their business finances. That it’s going to be OK.

And that’s exactly what she delivers.

If you’re ready to get clear on your numbers, pay yourself well and discover the story behind the numbers in your business, this episode is for you.

Get ready to take notes as Patty and I talk about:

How a client went from hemorrhaging cash to increasing sales by 20% (and the bottom line by 38%!) by sucking it up and doing the hard work.
What every business owner should know: 6 financial management issues that translate across any size business.
Information in trends that tell the story behind the numbers in your business.
Post-COVID cash position recommendations.
Pricing your services for profitability.
3 numbers all business owners must track consistently.
The counterintuitive approach she uses that helps her stay in her Joy and Genius zone.
How Patty evolved from hourly rates to outcome-based engagements and increased average client size from $2,500 to $132K.

You’ll also hear Patty’s remarkable journey from solo entrepreneur to having a team she can trust and the gutsy hire she just made to (gulp) replace herself!